We are proud to present the renewed logo of Nieuwkoop Europe! This renewed logo retains the essence of the old one, but with a fresher and modern look. With this subtle change, the logo is in line with our vision and strategy for the future, without losing our familiar identity.
Check out our renewed logo
In this animation, you can see the change from the old to the renewed logo. Curious about the various elements of our logo and what they stand for? Then read our so-called 'Logo explained' in which we elaborate on our logo.
Logo explained
Plant
The central element of the logo depicts both a plant and the letter N. Plants have traditionally played the leading role in our company and product range. The letter N unmistakably stands for Nieuwkoop Europe, the fulfilment partner for greenery.
Green
The colour green is the dominant colour in our logo. This colour not only stands for the plants we sell, but also for sustainability. Sustainability is an important strategic pillar of Nieuwkoop Europe and is central to everything we do.
Fertile ground
Historically, the red dots in the logo reflected hydro granules. Now, they not only symbolise the various nutrient substrates for our plants but also represent a solid foundation and a powerful base for the future. Additionally, they underscore our commitment to innovation, with which we assist our partners in providing added value to their customers.
Roots
The name Nieuwkoop refers to the company's founder.
Geographic focus
We focus mainly on the European market, where we offer our fulfilment services to customers from more than 40 countries. Although Europe is our core market, we also maintain trading relationships outside it.